Mauritius, South Africa and Tunisia are Africa’s top three B2C E-commerce Markets .
The two largest B2C e-commerce markets in the world, are China and the United States
Mauritius remains by far the most prepared country for e-commerce in Sub-Saharan Africa, according to UNCTAD’s Business-to-Consumer (B2C) E-commerce Index 2020.
The index scores 152 nations on their readiness for online shopping, worth an estimated $4.4 trillion globally in 2018, up 7% from the previous year. Countries are scored on access to secure internet servers, reliability of postal services and infrastructure, and the portion of their population that uses the internet and has an account with a financial institution or mobile money services provider.
Based on the survey, Mauritius retained the highest score in sub-Saharan Africa. In contrast, the four largest increases in index scores were recorded in developing countries – Algeria, Brazil, Ghana and Lao People’s Democratic Republic. Their scores surged by at least five points, largely due to significant improvements in postal reliability.
“To facilitate more inclusive e-commerce, African countries would benefit from catching up in all policy areas. Compared with the 2019 index, there is no global change in the index value,” the report noted.
Below is the list of the top 10 best African countries for opening an e-commerce business.
- Mauritius
- South Africa
- Tunisia
- Algeria
- Ghana
- Libya
- Kenya
- Nigeria
- Morocco
- Tanzania