Around 65 per cent of women use the promise of sex as a reward, a new study
has found.
Research into the sex lives and preferences of co-habiting couples in the
UK discovered that women are more likely than men to use sex as a reward
for ‘good behaviour’.
The study, conducted by ukmedix.com, spoke to 1,994 men and women aged 18
and over, all of whom were in co-habiting relationships.
Asked ‘Have you ever used sex as a reward for your partner, either past or
present?’, two thirds of women answered ‘yes’, while just 11 per cent of
men said they had done the same.
The most common behaviours rewarded with sex were helping around the home
(38 per cent of women had rewarded their partner with sex for this), giving
the woman a gift or treat (34 per cent) and looking after family members,
including children (28 per cent).
Cooking a meal (21 per cent), playing taxi (19 per cent) and letting the
woman take a break from sex for a while were also frequently rewarded with
intimacy.
Meanwhile, men were most likely to reward their partners with sex for
letting them watch sport on TV or in real life, with 35 per cent of men
admitting to this. And 17 per cent of men rewarded their other halves for
allowing them a night out with friends.
In total, 78 per cent of people questioned as part of the study thought
there was nothing wrong with rewarding a partner with sex.
Thomas O’Connell of ukmedix.com commented on the findings: ‘Intimacy and
the part it plays in relationships can be incredibly interesting, and with
this study we particularly wanted to look at how men and women may use
intimacy to encourage certain behaviours from their partner.
‘To see that so many women, much more so than men, use it as a reward was
an eye-opener; but it’s apparent that intimacy is somewhat of a weapon when
it comes to getting your partner to do what you’d like them to. One thing’s
for sure, both men and women are guilty of it, and no one seems to mind!’
Adapted from The Metro