Grey Advertising Africa has announced that it will serve as the new creative agency for Rand Merchant Bank (RMB), the corporate and investment arm of FirstRand Bank Limited.
 Paul Jackson, Grey Africa’s CEO. |
The agency will be responsible for developing creative and strategic work across media and partnership platforms. Grey will work alongside RMB’s existing digital, brand and media partner agencies.
“The strong values on which RMB was built drive our business, as does our constant pursuit of innovation. Grey share a similar value set, with a passion for creativity and commerciality and bring diverse capabilities that will energize and bring to life our brand promise of Traditional Values. Innovative Ideas,” says RMB chief marketing officer, Alison Badenhorst.