NDJAMENA, Chad, June 18, 2012/ — Airtel Chad (http://www.airtel.com) has
collaborated with one of the leading banks on the continent – ECOBANK- to
launch Airtel Money in the West African nation. Touted as the first Mobile
commerce product in the country, the service will allow subscribers to carry
out financial transactions on their mobile phones and enhance the delivery
of financial services at affordable costs.
The launch ceremony of the new service was held at the Kempinski Hotel in
the capital Ndjamena, in the presence of various dignitaries, notably Prime
Minister Emmanuel Nadingar, Telecommunicatons Minister Alingue Jean Bawoyeu
and members of the diplomatic corps in Chad.
In many developing regions, including Africa, the availability of formal
financial services remains the prerogative of a privileged few, sometimes
leaving the majority of the population with informal, expensive and
unreliable channels as the only recourse for their transactions. It is in
light of this that recent studies have suggested that the total value of
mobile money transfers in Africa is expected to exceed USD 200 billion in
2015 due to the growing confidence of users in the system, coupled with a
wide range of services on offer.
Major players in the market, especially banks and mobile operators, have
expressed an interest to fill this much needed gap. Airtel has been rolling
out its m commerce service across Africa to current and potential customers,
enabling various modes of financial transactions on mobile phones.
Speaking at the launch ceremony, Mr. Salia Gbane, CEO of Airtel Chad, said:
“This service allows customers to send money to their relatives, pay
essential bills such as electricity and water, tuition fees, bookings and
even buy groceries without having to carry cash. The phone essentially
becomes an electronic wallet.
He added “This partnership clearly demonstrate the revolutionary role that
mobile communications can play in improving the living conditions of the
communities that we serve” Gbane said.
Transactions will be very simple and completely secure. All the customer
needs is a mobile phone and a personal password whenever he wants to
complete a transaction. A simple registration is sufficient to enjoy this
service. The client must be an Airtel subscriber, have a valid
identification document and fill out a registration form.
Mr. Gbane was keen on reiterating that Airtel Money will be available in all
areas covered by the Airtel network and encouraged the Chadian population to
enjoy the service, which will connect communities and businesses across the
country.