*Dar es Salaam, 26th June, 2012 …
*Vodacom customers have a reason to smile
for using the M-PESA service. The leading telecommunications company has
introduced an offer that will see registered customers get free airtime for
every M-PESA transaction, whether they are sending or receiving money.
Vodacom Managing Director, Rene Meza announced a TShs 50 airtime bonus to
both the sender and the receiver for every M-PESA Send Money transaction,
adding that customers will be able to use the bonus airtime to make phone
calls within the Vodacom network and send SMS to any network nationally. ***
*
“The more one sends or receives money throughout this promotion, the more
bonus airtime they shall receive,” he said. ****
Meza said the promotion is aimed at rewarding Vodacom customers for their
continued loyalty and support. “This promotion is exciting to Vodacom as it
will encourage more of our customers to use M-PESA and allow them to see
how M-PESA can change their lives and sustain our growth plans in money
transfer,” he noted, adding that M-PESA remains one of the most important
products that Vodacom has introduced into Tanzania. ****
Since its launch in 2008, M-PESA has played an instrumental role in
changing the way money is sent, saved, and used to buy daily needs across
the country. So far, Vodacom enables over 3 million M-PESA subscribers in
the country, all of which are set to enjoy this bonus airtime promotion. ***
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Over the last four years, the M-PESA mobile money solution has become
ingrained in the lives of Vodacom customers. Efforts to drive access to the
product have grown steadily, and Vodacom has managed to build an agent
network of over 20,000 outlets, effectively covering the country, and
bringing access to the product closer to all customers.****
“With all great growth achieved by the M-PESA service over the years, we
thank our customers and all the shops in the country for they have played a
significant role in it. I want to assure them that we shall keep bringing
them new services that are rewarding and life changing. The airtime bonus
received can be used to communicate other important issues, business or
personal” the MD pledged.****
He said the company will continue to drive accessibility of its network
through infrastructure upgrades and to open more parts of the country that
lack network connectivity at the moment. Vodacom will also increase its
efforts towards developing innovative products and services that meet the
unique needs and lifestyles of the people of Tanzania. ****
M-PESA was first introduced into the Tanzania market in April 2008. Over
the years, more service providers have included it in their financial
management systems. These include; utility companies such as LUKU, DAWASCO
and DSTV. M-PESA is also used to; pay for local flights on Precision Air,
pay school fees as well as examination fees to NECTA, deposit and withdraw
money through CRDB Bank and more recently to pay insurance premiums and
receive claims payments.****
*Ends……………..//*