Africa Matters

Africa’s Data Pioneer: Terragon’s ‘Adrenaline’ Shaping Telco-Driven Advertising Evolution

In the ever-changing realm of digital innovation, Africa’s prominent Data and Marketing Technology company, Terragon, has taken center stage in reshaping the advertising landscape. With a visionary approach that preempted the transformation of consumer data utilization, Terragon’s groundbreaking mobile advertising solution, ‘Adrenaline’, continues to set the precedent for privacy-driven marketing strategies within the African telco industry. Unveiling Adrenaline at…

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Africa had more than 270 million mobile apps users as of December 2022, report

As of December 2022, the total number of monthly active users of mobile apps in Africa exceeded 270 million, a 14% increase compared to the beginning of the year. This is according to a new report released by DataSparkle, a data and analytics platform for emerging markets. The report provides a holistic analysis of the evolution of Africa’s mobile market over…

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