Africa Matters

Netflix Reportedly Axes Free Mobile Plan in Kenya: A Bold Move Or Risky Gamble?

by Nabaparna Bhattacharya, Benzinga Editor Netflix, Inc. NFLX+0.36%+ Free Alerts is reportedly concluding its free mobile plan in Kenya, which has authorized users to access a quarter of its shows and movies without spending over the past two years. It did not say how many subscribers it had added as a consequence of the strategy, designed to recruit new paying users,…

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