Africa Matters

Why Rihanna’s decision to launch Fenty Beauty in Africa is such a big deal

The continent’s beauty industry is expected to be worth $14 billion by the end of 2022 For beauty junkies living on the second-most populous continent, the wait is finally over. Last week, pop music sensation and style mogul Rihanna announced that she’ll finally begin selling her Fenty Beauty products in Africa. Here’s everything you need to know: What is Fenty Beauty?…

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