APO Announces an Alliance with NewsBank, one of the world’s premier information providers
DAKAR, Senegal, March 3, 2015/ — APO (African Press Organization) (http://www.apo-opa.com), the sole press release newswire in Africa and the global leader in media relations relating to Africa, announced today an alliance with NewsBank (http://www.newsbank.com), one of the world’s premier information providers for more than 40 years, to provide Africa-related news releases to millions of students, colleges and universities, schools, public and private libraries, professionals, and researchers around the world.
“NewsBank is proud to add the high-quality news content published by APO to our growing collection of Africa-related content,” says Chuck Palsho, Chief Content Officer at NewsBank. “Millions of students and library patrons around the world will be able to use this content for their studies of the African nations, global policies and finance, and more. We are looking forward to partnering with APO.”
APO feed contains news releases related to entrepreneurial and listed companies, government ministries, political and economical institutions, NGOs, concerning the continent’s social, economical, political, and legal affairs.
“APO is an excellent addition to NewsBank,” says Tim Russell, Vice President of International Markets. “As the largest provider of African news information worldwide, NewsBank is pleased to offer its customers the benefit of APO’s unique content in support of the growing global research in Africa.”
APO’s strategic alliance with NewsBank further confirms the need for credible news sources. Over the years, APO has made specific choices of partners in order to further add value to its clients Africa-related press releases.
“This is very exciting for us, as we never thought of communicating to students before. In a way APO is contributing to providing information to future leaders of Africa”, said Nicolas Pompigne-Mognard, Founder & CEO of APO. “The partnership with NewsBank is timely for the fact that so much information is coming out of the continent, and there is a high demand for a direct stream of information”, he added.
APO is the creator of Africa Wire® (http://www.apo-opa.com/press_release_distribution.php), the newswire service for press release distribution and monitoring in Africa. APO Africa Wire® has a potential reach of 600 million people and guarantees the most efficient media influence in Africa; in turn, this is how APO’s clients can directly target audiences in all corners of the continent and the world.
APO is a NASDAQ GlobeNewswire Authorised Agency for Africa offering unique access to 1.5 million financial and trade media outlets in North America, Europe, Asia and the Middle East (http://www.apo-opa.com/press_release_distribution.php#anchor2a).