As a showcase for new and exciting foods, beverages and equipment from
around the world, Africa’s Big Seven (AB7) is the biggest and most
spectacular exhibition on the continent. It’s also a versatile and highly
effective platform for networking across the international food industry,
and provides thousands of leads and opportunities for business – with more
than 300 exhibitors from over 40 countries on the lookout for new
importers, distributors, agents or representatives, but most importantly,
new markets and new customers. AB7 takes place from 22 to 24 June 2014 at
Gallagher Convention Centre, Midrand.
Just five of the hundreds of opportunities visitors can explore this year
are:
§ *Halaal Certified Margarine, Fats and Oils: *Sinar Meadow International
Indonesiamanufactures edible oils, margarines, shortening, frying fats,
speciality fats and cooking oil products under its popular Gold Bullion,
Mother’s Choice, CITA and Maestro brands.
“We are looking for a distributor willing to help develop a market for our
quality margarine, fats and oils, not only in South Africa but in the
Southern African region as well,†says International Sales Manager Antonius
Loekito.
§ *Ready-Made Puff Pastry: *Sydney Cake House is a supplier of Halaal
frozen bakery foods from Malaysia. “We are looking for a partner who can
represent our company in the Southern African region and import and
distribute our range of frozen pastries into the local markets,†says
Export Manager Nicole Chaung. The company’s products include puff pastries
with a range of fillings such as curry chicken and spicy anchovies, its
popular shell curry puff in barbeque chicken, curry chicken and black
pepper chicken flavours, as well as its dessert-type pastries with
pineapple, peanut butter, red bean and many other fillings.
§ *Starter Cultures for Meat Applications: *French company Biovitec will
be at AB7 to find a South African distributor for its starter cultures for
fermented meat and sausages. Francois Sovet, Export Manager at Biovitec
says the products cover applications from traditional French or Italian
salamis up to more specific products such as sujuk or halaal poultry dry
sausages. “We also expect to find partners for the South African market at
AB7,†says Sovet
§ *Marinade for Mouth- Watering Grills: *Malaysian manufacturer Castle
Chemical is on the lookout for food and beverage industry importers for its
Soy Asahi marinades. “Our mouthwatering marinades enhance just about any
grilled meat and seafood, creating authentic tastes of savory meat
profiles,†says the company’s CFO, L. Lee.
§ *Fast Frozen Food Preparation From Italy*: Italian manufacturer Fructae
will also be at the show to explore opportunities. The company produces
machines for instantly preparing frozen foods, and these are mainly
intended for bars and pubs, restaurants and ice cream parlours.