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As part of ongoing efforts to promote Zanzibar in the Gulf region, the Government of Zanzibar has granted funds for the Arabian Travel Market exhibition in Dubai to be held 24-27 April 2017.
Zanzibar will be returning for the second time, though this time jointly with the Zanzibar Commission for Tourism (ZCT), Destination Zanzibar Company, Zanzibar Association of Tour Operators (ZATO), the Zanzibar Association of Tourism Investors (ZATI) and the Tanzania Tourist Board as Tanzania – land of Kilimanjaro, Zanzibar & the Serengeti.
With a public and private partnership at ATM 2017, visitors will enjoy both the Zanzibar and Safari products at the Tanzania pavilion in the Africa section, alongside business representatives from across Tanzania including tour operators and hoteliers, focusing on selling and promoting specific market areas:
With various attractions to explore, Zanzibar is a destination suitable for all types of visitors from families, adventurers to MICE. Coupled with diverse accommodation options including luxury boutique properties and villas, which are very suitable for the Gulf market and for visitors in search of the ‘barefoot luxury’ experience.
“To have a more strengthened destination marketing strategy, we need a stronger voice and an aligned vision, which we now have by joining forces with Zanzibar Association of Tour Operators, Zanzibar Association for Tourism Investors and Destination Zanzibar Company forming a Joint Marketing Committee”, said Dr Miraj Ussi, Director of Marketing of Zanzibar Commission for Tourism.
With a stronger destination unity, the public private partnership aims to continue to serve as a forum to network and showcase Tanzania in the Gulf as a growing destination, creating business opportunities within the leisure and business travel industry.