DAKAR, LAUSANNE, MUMBAI, December 1, 2011/ — The African Press
Organization (http://www.apo-opa.org), the leading press release wire
in Africa, announced today the signature of an important contract with
France Telecom-Orange (http://www.orange.com), one of the world’s
leading telecommunications operators.
The APO will be responsible for the distribution of all press releases
issued by the Orange group to their operating countries in Africa.
By using the APO services, Orange will guarantee a reach to a wider
audience in each of their targeted countries, from mainstream media to
trade publications and bloggers, and ensure that their messages are
being delivered in real-time to the most comprehensive base of media
contacts in Africa.
Each Orange group press release will be available verbatim on
APO-Source, the first online database of press releases related to
Africa, on all APO partners’ websites, Twitter, and distributed by
targeted emailing to general news media, industry-specific
publications and bloggers.
“We are delighted to have been chosen by one of the leaders in the
telecommunication industry. This contract demonstrates our strength
and effectiveness in reaching the right audience in Africa”, said
Eloïne Barry, APO Executive Director.
With a panel of PR activities ranging from press release wire and
monitoring services, online press conferences, interactive webcasts,
op-ed placements…, and an African expertise on PR best practice, the
APO caters for all communication needs on the continent.
“The rate of return on foreign investment is higher in Africa than in
any other developing region. Western companies from banking, telecoms
and energy industries invest in Africa and need to communicate. We
have experienced a shift in our client portfolio from development
institutions to private companies. This shows that Africa is booming
right now and we are proud to be part of it” added Barry.
About the African Press Organization
The African Press Organization is the leading press release wire in
Africa. With headquarters in Dakar, Senegal, the African Press
Organization (http://www.apo-opa.org) owns a media database of over
25,000 contacts and the main Africa-related news online community. It
offers a complete range of media relations tools such as press
releases wire and monitoring services, online press conferences,
interactive webcasts, op-ed placements and events promotion.
The African Press Organization provides free services to African
journalists, innovative communications products to companies and
supports many International institutions in their strategic
communications.
http://www.apo-opa.org