Bloomberg plans to expand its TV presence in Africa to serve the growing audience of business and financial news consumers based on the continent or interested in the region as an agent of global markets, a statement by the firm has said.
The firm’s verified Twitter handle notes that Bloomsberg TV offers “breaking news. In-depth analysis. Market-moving scoops. Exclusive interviews” and is “the first in business news.”
According to the statement, Bloomberg Television will expand its coverage in Africa in 2023, adding live reporting from Johannesburg, Kigali, Lagos and Nairobi to enhance its breaking-news operations and regional analysis.
Bloomberg anchor Jennifer Zabasajja will also anchor the team from the region and become a local correspondent across all of Bloomberg’s platforms.
Stephen Colvin, Chief Commercial Officer, Bloomberg Media: “We’re excited to expand our reach to important business and finance audiences in Africa through investing in programming and operations in the region.”
Clare Akamanzi, the Chief Executive Officer at the Rwanda Development Board said: “We are delighted to welcome Bloomberg TV in the East and Central African region with a studio in Rwanda’s capital Kigali. This will enhance coverage of the many exciting developments and business stories in this region of interest to African and global audiences.”
