Africa Matters

Overcoming Challenges in Product-Market Fit for African Companies

By Edson Baraukwa | Africa Guardian As digital technology and analytics transform global industries, many large African companies in finance, telecom, insurance, and retail are investing in digital platforms to meet the evolving needs of today’s consumers. Modern consumers expect more than just products; they seek seamless, integrated solutions. This shift is rewarding companies that excel in digital consumer…

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