Incentives Segment Sees Fastest Growth in Africa’s MICE Sector
By Charles Muchoki | Africa Guardian Africa’s MICE (Meetings, Incentives, Conferences, and Exhibitions) industry is set for remarkable growth, with the continent’s expansion rate projected to surpass that of regions like the Americas, Europe, and the Asia-Pacific. However, substantial efforts are still needed to fully realize this potential, according to the South African Convention Bureau, a business unit of…