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Tag: Digitalisation

Ignite Your Brand in Africa: Leveraging Mobile for Explosive Growth

August 26, 2024
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| Marketing

By Charles Muchoki | Africa Guardian The digital advertising landscape is evolving rapidly, driven by technological advancements and shifting consumer behaviors, according to Burak Akinci, CEO of Ayoba. As the sector transforms, advertisers face several challenges, including fierce competition, evolving algorithms, fragmented audiences, and heightened concerns about data privacy and security. With more businesses vying for online visibility, standing…

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Empowering Entrepreneurs to Shape a Sustainable Future: Taynita Harilal and Africa’s Circular Economy

August 23, 2024
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| OpEd

OP|ED In South Africa, a transformative tech startup is redefining the entrepreneurial landscape. ECAfrica, founded by the visionary Taynita Harilal, is revolutionizing the support system for African entrepreneurs through its innovative platform and commitment to social impact. As a PhD candidate in Entrepreneurship, Harilal combines academic insight with practical experience to drive this ambitious venture. Addressing the Challenges Faced…

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Africa’s Data Centre Market and Digital Transformation Pathways

August 23, 2024
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| News/Tech

By Edson Baraukwa | Africa Guardian Africa’s data centre (DC) market and its evolving digital landscape reflect a dynamic blend of immense potential and significant challenges. As the continent advances toward digital transformation, sustainability in data centre design has become increasingly vital. Africa’s high temperatures require additional cooling, making access to renewable energy crucial, especially for multinational hyperscale providers….

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