Africa Matters

Overcoming Challenges in Product-Market Fit for African Companies

By Edson Baraukwa | Africa Guardian As digital technology and analytics transform global industries, many large African companies in finance, telecom, insurance, and retail are investing in digital platforms to meet the evolving needs of today’s consumers. Modern consumers expect more than just products; they seek seamless, integrated solutions. This shift is rewarding companies that excel in digital consumer…

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Ignite Your Brand in Africa: Leveraging Mobile for Explosive Growth

By Charles Muchoki | Africa Guardian The digital advertising landscape is evolving rapidly, driven by technological advancements and shifting consumer behaviors, according to Burak Akinci, CEO of Ayoba. As the sector transforms, advertisers face several challenges, including fierce competition, evolving algorithms, fragmented audiences, and heightened concerns about data privacy and security. With more businesses vying for online visibility, standing…

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