Africa Matters

Capitalizing on Africa’s Outsourcing Boom: A Guide for Businesses

By Charles Muchoki | Africa Guardian For many years, the Philippines has been the go-to destination for business process outsourcing (BPO) due to its skilled, English-speaking workforce, cultural alignment with Western nations, and strong governmental support. However, as companies explore ways to diversify their outsourcing strategies, Africa is quickly emerging as an attractive alternative. Drawing from my experience as…

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Egypt Tops Africa in Soft Power Influence for 2024

Our Correspondent | Africa Guardian Egypt has been ranked as the top African country in terms of soft power influence for 2024, according to a report by Business Insider Africa. The country achieved the highest position in Africa and 39th globally, with a soft power score of 44.9 points. South Africa follows in second place among African nations, scoring…

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