Arusha, June 6, 2022:
In starring and guiding The Royal Tour Film, President Samia Suluhu Hassan has shown how Tanzania tourism remains one of the best globally, and despite the shortcomings brought about by COVID, it will rise.
The sentiments have been made by Arusha based tourism entrepreneur and operator Ms Michelle Mrema, the founder and managing director of Impala Destination Management Company (IDMC), a leading tourism business firm with head office in Arusha but operating throughout Tanzania.
She commended the Head of State as the chief diplomat of Tanzania and being at the forefront of selling destination Tanzania, which was great for both the public and private sector.
President Samia is the main character of the historical documentary, which showcases the best of Tanzania tourism.
“The widely acclaimed film shows Tanzania as one of the most fantastic tourist destinations globally. Tourism has been in a slump. But with all the efforts, it is rising again. As a tourism operator, I am very grateful to the President,” said Ms Michelle, Managing Director at Impala Destination Management Company (IDMC).
She said the film was a great marketing strategy for an unforgettable Tanzania Destination, and with increased tourism arrivals, the sector will be able to employ many Tanzanians.
According to Michelle, Tanzania needs to grow tourism to enhance the country’s overall economic growth. “We need to promote sustainable tourism to attain sustainable and inclusive development. With more promotion, tourism contribution to GDP, foreign direct investment, contribution to foreign exchange, and creation of employment opportunities, will rise,” she noted.
Michelle noted that all regions in Tanzania are endowed with unique attractions which could be developed and marketed for international and tourism.
About Michelle Mrema
Michelle Mrema is a Tanzanian business executive. She is the founder and managing director of Impala Destination Management Company (IDMC), a leading tourism business firm with head office in Arusha but operating throughout Tanzania. She is also involved in real estate and agricuture.
A highly experienced and innovative tourism entrepreneur, she believes Tanzania can become the number one tourist destination globally. All that is required is developing diverse niches based on the increasingly differentiated tourist experience.
She holds a Bachelor of Business in Hotel Management from Southern Cross University (SCU), Australia. Michelle has worked in the hospitality industry for over ten years, demonstrating leadership skills. Over the years, she has acquired specialist hospitality industry skills in service design and innovation, accommodation operations, food and beverage management, asset protection, security, and core business knowledge in marketing, finance, and human resources management. Michelle has experience managing high-profile events and conferences, both local and international.
Michelle is a member of the Voice of Women Entrepreneurs Tanzania (VOWET) and actively supports women entrepreneurs in reaching their highest potential. She is also very passionate about helping youth and children. She is working to establish a foundation that advocates for a better life for all.
Michelle believes that those with different abilities deserve to be empowered to reach their highest potential. She is an ambassador who supports people living with different abilities to push their agenda in the public domain to get the societal help and understanding they need. She believes that businesses should drive improvements in the accessibility and quality of services and facilities for people with different abilities.
