Over the past decade, I have had the privilege of developing over 110,000 African talents, and what I have seen is nothing short of remarkable. Africa is on the cusp of a major transformation, and its talent pool is not just ready, but perfectly positioned to power the global economy. As international investors look to tap into new markets and access a dynamic, skilled workforce, Africa presents an unparalleled opportunity. The most fascinating subject about the African pool of talents is that despite this growing interest, only a fraction of the continent’s talent has been fully harnessed on a global scale. One can only imagine the gravity of positive impacts a larger base would make.
A thriving middle class: The backbone of talent
It is highly imperative to understand how crucial the existence of the middle class is to the social and economic stability of any society. With ample research and observations, it is safe to say that they have a significant level of influence in spheres ranging from economic growth and social stability to political influence, innovation and entrepreneurship, education and skill’s development, to name a few. Without the middle class, the cycle of growth, innovation, and progress would slow down, affecting the overall development of societies around the globe.
“Without the middle class, the cycle of growth, innovation, and progress would slow down, affecting the overall development of societies around the globe.”
Africa’s middle class has experienced explosive growth over the last 30 years, tripling to over 313 million people, accounting for more than 34 percent of the continent’s population. This burgeoning middle class is driving economic growth and creating a vast pool of educated and ambitious individuals ready to contribute to the global workforce. In Nigeria alone, the middle class has grown alongside the economy, with GDP skyrocketing from $46 billion in 2000 to over $432 billion today. Many of these individuals are entrepreneurs, with 38 percent of Nigeria’s middle class running their own businesses. This entrepreneurial spirit fosters innovation and resilience, traits that are invaluable in the fast-paced global market.
One of Africa’s greatest assets is its youthful population. As other regions face aging workforces, Africa’s young people are eager, adaptable, and increasingly equipped with the skills needed for the modern economy. With increasing access to higher education and professional qualifications, this young talent is poised to meet the demands of global employers. Furthermore, the digital revolution is sweeping across the continent. With growing smartphone penetration and a surge in fintech innovation, particularly in countries like Nigeria, African youth are not just consuming digital content—they are creating it. The fintech sector alone raised over $600 million between 2014 and 2019, a testament to the continent’s innovation potential. This digitally savvy workforce is precisely what global employers need in today’s economy.
Ambition meets opportunity
What truly sets African talent apart is their ambition. Many of the individuals I have worked with aspire to earn more, relocate, and take on challenges in new markets. This drive to succeed is matched by a willingness to move beyond local markets and make an impact on a global scale. The aspirations of Africa’s middle class are clear: they seek better opportunities, and they are willing to invest in their education and skills to achieve them. This ambition aligns perfectly with the needs of global employers looking for talented individuals who are not only skilled but also motivated to grow and succeed.
Educational foundations: Building a future-ready workforce
The educational landscape in Africa is rapidly evolving. There is a strong focus on higher education, with many individuals pursuing master’s degrees and professional qualifications. This commitment to education ensures that Africa’s talent pool is not just ready for today’s jobs but is also prepared to take on the challenges of tomorrow. As an educator and entrepreneur who has witnessed the transformation firsthand, I can confidently say that Africa’s talent is not just emerging—it is thriving. The skills, ambition, and resilience of African professionals make them an ideal fit for the global market.
A call to global investors
To global investors, the message is clear: Africa is ready. The continent’s talent pool is vast, dynamic, and equipped with the skills necessary to drive your business forward. By investing in African talent, you are not just hiring workers—you are tapping into a wellspring of innovation, creativity, and determination. Africa’s story is one of potential and promise. The time to invest is now. Join us in harnessing the power of African talent and watch as your business thrives in the global economy.
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About the authors:
Eyitayo Ogunmola is a Technology Entrepreneur; the founder and CEO of Utiva, the managing partner of FliT and the the Managing Director of Entrova;
Babajide Aregbesola Kehinde is an innovative and driven professional with a strong work ethic and a deep passion for Human Resources.