10 Ways Africa is Reclaiming the Spotlight in Global Tourism

Charles Muchoki | Africa Guardian

For travelers seeking new adventures, Ethiopia’s ambitious new mega-airport is just one of many signals that Africa is emerging as a global tourism leader.

In the past, Africa was often depicted as a region in crisis. However, the continent is undergoing a remarkable transformation. By 2025, nine African nations are projected to be among the world’s 20 fastest-growing economies, according to the IMF—a stark contrast to the somber narrative of the 1980s.

Tourism is playing a pivotal role in this resurgence. Ethiopian Airlines is investing $5 billion in a mega-airport near Addis Ababa, set to handle 60 million passengers annually by 2029. This and other groundbreaking projects demonstrate Africa’s rise as a destination that inspires awe rather than pity.

Here are ten developments reshaping Africa’s tourism landscape:

1. Morocco’s FIFA World Cup Spotlight

In 2030, Morocco will co-host the FIFA World Cup with Spain and Portugal, becoming the second African nation to host the prestigious event after South Africa. Infrastructure upgrades, including roads, railways, and airports, are already underway. Luxury hospitality is also expanding, with The Royal Mansour Collection unveiling properties in Casablanca and Tamuda Bay to showcase Morocco’s heritage and charm.

2. Accessible Luxury with Explora

The safari experience is evolving, catering to younger, middle-income travelers. Elewana’s Explora brand offers affordable luxury in Tanzania’s Serengeti, with plans for new properties near Ngorongoro Crater and Tarangire National Park by 2026. These accommodations balance comfort, style, and flexibility, making safaris more accessible.

3. Kenya’s Expanding Rhino Sanctuaries

Kenya’s Laikipia Plateau is becoming a wildlife haven, with conservation initiatives like the Kenya Rhino Range Expansion. By 2025, Segera will open a rhino sanctuary spanning 840,000 acres. New properties, such as andBeyond’s lodge in Suyian Conservancy, further enhance the region’s appeal.

4. Aldabra: The Next Indian Ocean Escape

A luxury resort is set to open on the Seychelles’ remote Aldabra Atoll, a UNESCO World Heritage Site teeming with wildlife, including giant tortoises and coconut crabs. This high-end property, slated for completion on Assomption Island, will redefine luxury in the Indian Ocean.

5. Big Brands Enter Safari Tourism

Global hotel chains are investing heavily in Africa’s tourism sector. Marriott has launched properties in Kenya, with more planned in South Africa, Cape Verde, and Uganda. Meanwhile, Jumeirah and Club Med are also expanding their footprints, introducing luxury and family-friendly offerings across the continent.

6. The Rise of African City Breaks

Cities like Nairobi and Cape Town are emerging as standalone destinations. Nairobi’s tech boom, coupled with its vibrant cultural scene, has transformed it into a hub for entrepreneurs. Cape Town, now accessible via budget flights, is attracting short-stay visitors with its stunning scenery and diverse activities.

7. Empowering Black-Owned Tourism Ventures

African entrepreneurs are reshaping the safari industry. Figures like Amos Wekesa and Beks Ndlovu are paving the way with successful ventures in Tanzania, Botswana, and beyond. Their leadership highlights the growing influence of local expertise in the sector.

8. Zanzibar’s Tourism Renaissance

Despite a new $44 mandatory insurance policy, Zanzibar remains a hotspot, attracting a third of Tanzania’s annual tourists. Investment projects worth $5.5 billion, including TUI’s Robinson Club and Anantara’s luxury complex, aim to solidify its status as a premier beach destination.

9. Uganda’s Tourism Transformation

Uganda’s rich biodiversity is gaining attention with new luxury lodges, including Asilia’s latest property and upgrades to Sanctuary Forest Lodge. Direct flights to London and plans for international airports near key parks promise to elevate its tourism offerings.

10. The Growth of Coastal Cruising

Africa’s 30,000km coastline is ripe for exploration. Cruise operators are introducing itineraries to destinations like Angola, Benin, and the Seychelles. Aqua Expeditions will soon launch small-ship voyages to the Aldabra Atoll and Zanzibar, offering travelers immersive experiences along Africa’s shores.

From major sporting events to luxury resorts and conservation initiatives, Africa is rapidly cementing its status as a global tourism powerhouse.

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